There are a number of steps you need to go through when you set up a campaign to ensure it targets the players you want at the right time and presents them with the correct actions. You can also configure sequences of actions, a conversion event and even looping campaigns.
The steps required to set up a campaign are:
- Give the campaign a Name and Description
- Choose a Decision Point where you will make the Engage request from your game.
- Define the Target Player Segment that will be eligible for this campaign
- Specify a Timescale for the campaign to run.
- Determine if this is a regular Campaign or A/B Test
- Add at least one Campaign Action
- Configure your Campaign Settings
- Setup your Campaign Actions
- Configure a Conversion Event
- Save, Confirm & Start your test.
Creating a decision point campaign
To create a new campaign:
- In the Campaign Management page, select Create Campaign.
- Choose the type of campaign you want to create.
- Select Create.
Follow the steps in the sections below to set up your decision point campaign.
Campaign Name & Description
Give your campaign a name and description.
The priority value determines which campaign a user is entered into when they are eligible for multiple campaigns. A higher value here means a higher priority – that is, if a player is eligible for multiple campaigns they are entered into the campaign with the highest priority value.
Campaign Decision Point
A decision point is a point in your game where you will make a request to the deltaDNA Engage system to determine if there are any actions to take for the player. There will be a finite number of feasible decision points in your game and some planning will be required to determine what points are most appropriate for your game type and personalisation requirements. Examples of decision points might be firstRun, gameOver, storeEntered, bigLoss. You can define the decision points for your game and specify any parameters to send with them in the Decision Point Management tool.
Choose which decision point to use when making requests from your game to check this campaign.
Select Add Criteria to specify the values of any parameters sent in your Engage request that should be used as qualification conditions.
For example, to make an Engage request when players fail a mission, pass a missionID or missionName parameter with the request, so you could apply different actions specific missions.
Target Player Segment
Specify which players are eligible for your campaign.
Your campaign can be restricted to “New Players” that start playing on or after the day that the campaign starts.
Or you can specify one or more segments that the player must be a member of, as previously defined in the Player Segment Manager.
Or you can combine both of these options.
Note: For decision point campaigns, when users exit a segment they are still eligible for the campaign and continue to experience the content.
You can configure your campaign to start immediately or at some time in the future. You can also set up your campaign to run until a defined end date, or to run forever (until you pause or delete it).
Player Progress Reset
You can configure the amount of time it takes for players to drop back into a campaign using the player progress reset feature. The value configured here is the number of calendar days that must pass before a player becomes eligible for re-entry.
You can configure your campaign to run as an A/B test, with multiple player cohorts each receiving their own actions, or as a campaign where everybody receives the same actions.
Adding Campaign Actions
Assign actions to your campaign. If the campaign is set up as an A/B test, you can assign different actions to each player variant. You can assign multiple actions to each variant and set up sequential chains of actions.
Select Add (+) on the next available empty action to specify an action.
The campaign settings panel is displayed when you add your first action. You can define if your campaign is set to repeat or not. Repeating campaigns will continue to respond to a player matching the selection criteria until the campaign expires, is disabled or the player records a conversion event. A non-repeating campaign only ever responds with a message to a qualifying player once.
You can also define a cool down period between repeats.
If your campaign is configured as an A/B test, the campaign settings panel displays additional tabs to create and name the player variant cohorts. An A/B test contains at least two, equally sized player variants. You can add as many variants as you want and the platform distribute players evenly between them. Variant A is always a control group.
Give each player variant a descriptive name. Select Add (+) to add variants.
The example below contains three variants.
Define what action to take in the campaign. You can define separate actions for each player variant. To switch between the actions for each variant, select the player variant tabs in the Campaign Settings panel.
Variant A, our control group will take no action
See the Actions Manager for more information on setting up Actions.
You can continue to add additional actions, the player will work through them in sequence each time they meet the campaign qualification conditions. The final state switch provides a mechanism to end a campaign for a particular user even if they haven’t sent a conversion event. This would let them proceed to the next campaign in your list if there are multiple prioritized campaigns.
A conversion event to measure the relative success of your player variants can be based on any event that you send and can have parameter values added as additional criteria.
Save, Confirm and Start
When you have finished configuring your campaign and confirmed that all your settings are correct you will need to save it and finally “Start” it.
Once a campaign is started you cannot change the settings as this could invalidate the results if done mid-test.
You can clone decision point campaigns from a game’s DEV to LIVE environment, individually or several at a time.
In the Decision Point Campaign page, select the decision point campaigns you want to clone and select Clone.
The cloning wizard then guides you through the cloning process where you choose what to do with the various parts of each campaign. This helps to ensure there are no incompatibilities in any of the newly cloned components.
The cloning process creates new actions in the Live environment when required, or you can choose an existing action if you prefer.
To confirm your choices and clone the campaigns, select Clone in the confirmation screen. If you are cloning a lot of campaigns, a progress bar is displayed to show your progress.
After cloning, your new campaigns are displayed in the LIVE environment, where you can still edit them before launching them.
Campaign cloning is currently only available on decision point campaigns.