Engage is a flexible testing, targeting, and marketing toolset that lets you create sophisticated, automated player campaigns to target players while they’re playing or after they’ve left your game. You can use Engage to run A/B Tests and Campaigns to change the balance of the game for defined player segments with real-time Targeting & Segmentation. You can also target lapsed players and tempt them back to your game with incentives and rewards.

Engage operates in two modes: in-game and out-of-game. Each mode has two main interface components: Actions and Campaigns.

Players trigger in-game campaigns in real-time when they play your game. Out-of-game campaigns run on a timer. Each campaign is checked every 15 minutes to see if any new players have recently met the qualification criteria.

Actions

In-Game

Use the in-game actions interface to create and manage the actions for your in-game campaigns. You can use these actions to display rich image-based messages in-game, send messages to players or to send the game parameters for personalizing player experience.

Out-of-Game

Use out-of-game actions to deliver content to players outside of the game using push notifications, email, or webhooks.

Campaigns

The campaign interfaces let you set up and track campaigns. Use the campaign creation pages to choose the player selection criteria, scheduling, A/B testing groups and content to present to players. You can also define the conversion events for measuring the success of your campaigns and the relative performance of A/B tests.

 

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