This page shows which events and parameters drive each of the Games Analysis charts.

These are the basic set of events that are pre configured for each game. Implement these and the charts in the dashboard will display the correct information.

Where a chart can be driven by any event, a good example would be gameStarted.

Average Payments Per User

Calculation

Count of transaction Events Where transactionType is PURCHASE/Unique Player Count per day

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Average Revenue Per Paying Player

Calculation

Sum of Real Currency Amount Where transactionType is PURCHASE/Unique Payer Count per day

Events of Interest

  • transaction

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Average Revenue Per Transaction

Calculation

Sum of Real Currency Amount/Count of transaction Events Where transactionType is PURCHASE per day

Events of Interest

  • transaction

Fields of Interest

  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Average Revenue Per User

Calculation

Sum of Real Currency Amount Where transactionType is PURCHASE/Unique Player Count per day

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Daily Active Users

Calculation

Count of Unique Players (Banded within time frames of Day, Week, Month) per day

Events of Interest

  • Any Event

Fields of Interest

  • userID

Daily Active Users By Age

Calculation

Unique Player Count By Years Since birthYear (Banded) per day

Events of Interest

  • newPlayer
  • Any Event

Fields of Interest

  • userID
  • birthYear

Daily Active Users By Country

Calculation

Unique Player Count By Country

Events of Interest

  • newPlayer
  • Any Event

Fields of Interest

  • userID
  • userCountry

Daily Active Users By Gender

Calculation

Unique Player Count By Gender per day

Events of Interest

  • newPlayer
  • Any Event

Fields of Interest

  • userID
  • gender

Daily Unique Spenders

Calculation

Count of Unique Payers With transaction Events Where transactionType is PURCHASE per day

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Difficulty & Frustration

Calculation

Difficulty: (Count of missionCompleted Events/Count of missionFailed Events) * 100 per day, Frustration: (Count of missionAbandoned Events/Count of missionStarted Events) * 100 per day

Events of Interest

  • missionStarted
  • missionCompleted
  • missionFailed
  • missionAbandoned

Fields of Interest

  • userID

Events Distribution

Calculation

Count of Events By Event Name per day

Events of Interest

  • Any Event

Fields of Interest

  • eventName

Events Per Player

Calculation

Count of Events/Count of Unique Players per day

Events of Interest

  • Any Event

Fields of Interest

  • userID
  • eventName

Gifting Players Percentage

Calculation

(Count of Unique Players with a giftSent event/Count of Unique Players) * 100 per day

Events of Interest

  • giftSent
  • Any Event

Fields of Interest

  • userID

Invites Accepted

Calculation

Count of inviteReceived Events Where isInviteAccepted is 1 per day

Events of Interest

  • inviteReceived

Fields of Interest

  • isInviteAccepted

Invites Accepted Percentage

Calculation

(Count of inviteReceived Events Where isInviteAccepted is 1/Count of inviteSent Events) * 100 per day

Events of Interest

  • inviteSent
  • inviteReceived

Fields of Interest

  • isInviteAccepted

Invites Sent

Calculation

Count of inviteSent Events

Events of Interest

  • inviteSent

Fields of Interest

Items Per Day

Calculation

Count of transaction Events Where items are recieved and the transactionType is PURCHASE per day

Events of Interest

  • transaction

Fields of Interest

  • productsReceived
  • items
  • item
  • itemName
  • itemAmount
  • transactionType

K-Factor

Calculation

(Count of Unique Players/Count of inviteReceived Where isInviteAccepted = 1) * 100

Events of Interest

  • inviteReceived
  • Any Event

Fields of Interest

  • isInviteAccepted

Monetisation Matrix

Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE grouped by the number of years since birthYear (Banded)

Events of Interest

  • transaction

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Payers By Current Player Value

Calculation

Count of Players with a transaction event Where transactionType = PURCHASE Grouped by the sum of the realCurrencyAmount (Banded) per day

Events of Interest

  • transaction

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Payers By Number of Sessions

Calculation

Count of players with transaction events Where transactionType = PURCHASE against the count of their sessions (Banded)

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • sessionID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Payers By Playing Speed

Calculation

Count of players with transaction events Where transactionType = PURCHASE banded by the rate of event flow in seconds/event (Banded)

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Paying Players By Age

Calculation

Count of players with transaction events Where transactionType = PURCHASE (Banded) against the counts of transction events (Banded)

Events of Interest

  • transaction
  • newPlayer

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType
  • birthYear

Paying Players By Country

Calculation

Count of players with transaction events Where transactionType = PURCHASE (Banded) against the userCountry

Events of Interest

  • transaction
  • newPlayer

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType
  • userCountry

Paying Players By Gender

Calculation

Count of players with transaction events Where transactionType = PURCHASE (Banded) against theie gender

Events of Interest

  • transaction
  • newPlayer

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType
  • gender

Payments By Number of Sessions

Calculation

Count of transaction events Where transactionType = PURCHASE against the count of the player’s sessions (Banded)

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • sessionID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Payments By Playing Speed

Calculation

Count of transaction events Where transactionType = PURCHASE banded by the rate of event flow in seconds/event (Banded)

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Percentage Paying

Calculation

Count of players with transaction events Where transactionType = PURCHASE over the count of players.

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Percentage of Social Events

Calculation

Count of the inviteSent, inviteReceived, giftSent, giftReceived, messageSent and messageReceived events over the count of all events expressed as a percentage

Events of Interest

  • inviteSent
  • inviteReceived
  • giftSent
  • giftReceived
  • messageSent
  • messageReceived
  • Any Event

Fields of Interest

  • userID

Percentage of Social Players

Calculation

Count of players with inviteSent, inviteReceived, giftSent, giftReceived, messageSent or messageReceived events over the count of all players expressed as a percentage

Events of Interest

  • inviteSent
  • inviteReceived
  • giftSent
  • giftReceived
  • messageSent
  • messageReceived
  • Any Event

Fields of Interest

  • userID

Players By Current Player Value

Calculation

Count of Players grouped by the sum of the realCurrencyAmount (Banded)

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Players By Number of Sessions

Calculation

Count of players against the count of their sessions (Banded)

Events of Interest

  • Any Event

Fields of Interest

  • userID
  • sessionID

Players By Playing Speed

Calculation

Count of players banded by the rate of event flow in seconds/event (Banded)

Events of Interest

  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Players By Time To First Payment

Calculation

Count of players with transaction events Where transactionType = PURCHASE against the time between their start date and their first transaction (Banded)

Events of Interest

  • transaction

Fields of Interest

  • userID
  • sessionID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Predicted Churn

Calculation

Predicted rate at which players will leave the game based on their playing behaviour (or lack thereof)

Events of Interest

  • Any Event

Fields of Interest

  • userID

Predicted Lifetime Value

Calculation

Predicted ltv based on the players spending behaviour (or lack thereof)

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Retention

Calculation

Of the players seen on day n, how many were also seen on day n-1 (1 day retention), n-7 (7 day retention), n-14 (14 day retention) and n-30 (30 day retention).

Events of Interest

  • Any Event

Fields of Interest

  • userID

Retention Matrix

Calculation

Days played by the players (Banded) against the number of days since they last played (Banded)

Events of Interest

  • Any Event

Fields of Interest

  • userID

Revenue By Current Player Value

Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE Grouped by the player’s sum of the realCurrencyAmount (Banded) per day

Events of Interest

  • transaction

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Revenue By Number of Sessions

Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE against the count of the player’s sessions (Banded)

Events of Interest

  • transaction

Fields of Interest

  • userID
  • sessionID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Revenue By Playing Speed

Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE banded by the rate of event flow in seconds/event (Banded)

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Revenue By Time To First Payment

Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE against the time between their start date and their first transaction (Banded)

Events of Interest

  • transaction

Fields of Interest

  • userID
  • sessionID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Stickiness

Calculation

Count of users seen on day n over the count of users for the range n-30 to n, expressed as a percentage

Events of Interest

  • Any Event

Fields of Interest

  • userID

Top Ten Items

Calculation

Top ten itemNames by count in descending order taken from transactions where the transactionType = PURCHASE

Events of Interest

  • transaction

Fields of Interest

  • userID
  • transactionType
  • productsReceived
  • items
  • item
  • itemName

Top Ten Missions

Calculation

Top ten missionNames by count in descending order

Events of Interest

  • missionStarted

Fields of Interest

  • userID
  • missionName

Total Events

Calculation

Count of all the events group by their eventName within a given time period

Events of Interest

  • Any Event

Fields of Interest

  • userID
  • eventName

Total Installs

Calculation

Count of the newPlayer events per day

Events of Interest

  • newPlayer

Fields of Interest

  • userID

Total Missions

Calculation

Count of all the missionStarted, missionCompleted, missionFailed and missionAbandoned events per day

Events of Interest

  • missionStarted
  • missionFailed
  • missionAbandoned
  • missionCompleted

Fields of Interest

  • userID

Total Payers

Calculation

Count of players with transaction events Where transactionType = PURCHASE within a given time period

Events of Interest

  • transaction

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Total Percentage Paying

Calculation

Count of players with transaction events Where transactionType = PURCHASE against the count of the unique players all within a given time period

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Total Players

Calculation

Count of the unique players seen within the a given time period

Events of Interest

  • Any Event

Fields of Interest

  • userID

Total Revenue

Calculation

Sum of the revenueAmount from transaction events Where transactionType = PURCHASE per day

Events of Interest

  • transaction

Fields of Interest

  • userID
  • sessionID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Total Revenue By Current Player Value

Calculation

Cumulative sum of revenueAmount from transaction events Where transactionType = PURCHASE Grouped by the player’s sum of the realCurrencyAmount (Banded)

Events of Interest

  • transaction

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Total Revenue By Number of Sessions

Calculation

Cumulative sum of revenueAmount from transaction events Where transactionType = PURCHASE against the count of the player’s sessions (Banded)

Events of Interest

  • transaction

Fields of Interest

  • userID
  • sessionID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Total Revenue By Playing Speed

Calculation

Cumulative sum of revenueAmount from transaction events Where transactionType = PURCHASE banded by the rate of event flow in seconds/event (Banded)

Events of Interest

  • transaction
  • Any Event

Fields of Interest

  • userID
  • productsSpent
  • realCurrency
  • realCurrencyAmount
  • realCurrencyType
  • transactionType

Total Revenue By Time To First Payment

Calculation

Cumulative sum of revenueAmount from transaction events Where transactionType = PURCHASE against the time between their start date and their first transaction (Banded)

Events of Interest

  • transaction

Fields of Interest

  • userID
  • sessionID
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