This page shows which events and parameters drive each of the Games Analysis charts.

These are the basic set of events that are pre configured for each game. Implement these and the charts in the dashboard will display the correct information.

Where a chart can be driven by any event, a good example would be gameStarted.

## Average Payments Per User

### Calculation

Count of transaction Events Where transactionType is PURCHASE/Unique Player Count per day

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Average Revenue Per Paying Player

### Calculation

Sum of Real Currency Amount Where transactionType is PURCHASE/Unique Payer Count per day

### Events of Interest

- transaction

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Average Revenue Per Transaction

### Calculation

Sum of Real Currency Amount/Count of transaction Events Where transactionType is PURCHASE per day

### Events of Interest

- transaction

### Fields of Interest

- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Average Revenue Per User

### Calculation

Sum of Real Currency Amount Where transactionType is PURCHASE/Unique Player Count per day

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Daily Active Users

### Calculation

Count of Unique Players (Banded within time frames of Day, Week, Month) per day

### Events of Interest

- Any Event

### Fields of Interest

- userID

## Daily Active Users By Age

### Calculation

Unique Player Count By Years Since birthYear (Banded) per day

### Events of Interest

- newPlayer
- Any Event

### Fields of Interest

- userID
- birthYear

## Daily Active Users By Country

### Calculation

Unique Player Count By Country

### Events of Interest

- newPlayer
- Any Event

### Fields of Interest

- userID
- userCountry

## Daily Active Users By Gender

### Calculation

Unique Player Count By Gender per day

### Events of Interest

- newPlayer
- Any Event

### Fields of Interest

- userID
- gender

## Daily Unique Spenders

### Calculation

Count of Unique Payers With transaction Events Where transactionType is PURCHASE per day

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Difficulty & Frustration

### Calculation

Difficulty: (Count of missionCompleted Events/Count of missionFailed Events) * 100 per day, Frustration: (Count of missionAbandoned Events/Count of missionStarted Events) * 100 per day

### Events of Interest

- missionStarted
- missionCompleted
- missionFailed
- missionAbandoned

### Fields of Interest

- userID

## Events Distribution

### Calculation

Count of Events By Event Name per day

### Events of Interest

- Any Event

### Fields of Interest

- eventName

## Events Per Player

### Calculation

Count of Events/Count of Unique Players per day

### Events of Interest

- Any Event

### Fields of Interest

- userID
- eventName

## Gifting Players Percentage

### Calculation

(Count of Unique Players with a giftSent event/Count of Unique Players) * 100 per day

### Events of Interest

- giftSent
- Any Event

### Fields of Interest

- userID

## Invites Accepted

### Calculation

Count of inviteReceived Events Where isInviteAccepted is 1 per day

### Events of Interest

- inviteReceived

### Fields of Interest

- isInviteAccepted

## Invites Accepted Percentage

### Calculation

(Count of inviteReceived Events Where isInviteAccepted is 1/Count of inviteSent Events) * 100 per day

### Events of Interest

- inviteSent
- inviteReceived

### Fields of Interest

- isInviteAccepted

## Invites Sent

### Calculation

Count of inviteSent Events

### Events of Interest

- inviteSent

### Fields of Interest

## Items Per Day

### Calculation

Count of transaction Events Where items are recieved and the transactionType is PURCHASE per day

### Events of Interest

- transaction

### Fields of Interest

- productsReceived
- items
- item
- itemName
- itemAmount
- transactionType

## K-Factor

### Calculation

(Count of Unique Players/Count of inviteReceived Where isInviteAccepted = 1) * 100

### Events of Interest

- inviteReceived
- Any Event

### Fields of Interest

- isInviteAccepted

## Monetisation Matrix

### Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE grouped by the number of years since birthYear (Banded)

### Events of Interest

- transaction

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Payers By Current Player Value

### Calculation

Count of Players with a transaction event Where transactionType = PURCHASE Grouped by the sum of the realCurrencyAmount (Banded) per day

### Events of Interest

- transaction

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Payers By Number of Sessions

### Calculation

Count of players with transaction events Where transactionType = PURCHASE against the count of their sessions (Banded)

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- sessionID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Payers By Playing Speed

### Calculation

Count of players with transaction events Where transactionType = PURCHASE banded by the rate of event flow in seconds/event (Banded)

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Paying Players By Age

### Calculation

Count of players with transaction events Where transactionType = PURCHASE (Banded) against the counts of transction events (Banded)

### Events of Interest

- transaction
- newPlayer

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType
- birthYear

## Paying Players By Country

### Calculation

Count of players with transaction events Where transactionType = PURCHASE (Banded) against the userCountry

### Events of Interest

- transaction
- newPlayer

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType
- userCountry

## Paying Players By Gender

### Calculation

Count of players with transaction events Where transactionType = PURCHASE (Banded) against theie gender

### Events of Interest

- transaction
- newPlayer

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType
- gender

## Payments By Number of Sessions

### Calculation

Count of transaction events Where transactionType = PURCHASE against the count of the player’s sessions (Banded)

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- sessionID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Payments By Playing Speed

### Calculation

Count of transaction events Where transactionType = PURCHASE banded by the rate of event flow in seconds/event (Banded)

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Percentage Paying

### Calculation

Count of players with transaction events Where transactionType = PURCHASE over the count of players.

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Percentage of Social Events

### Calculation

Count of the inviteSent, inviteReceived, giftSent, giftReceived, messageSent and messageReceived events over the count of all events expressed as a percentage

### Events of Interest

- inviteSent
- inviteReceived
- giftSent
- giftReceived
- messageSent
- messageReceived
- Any Event

### Fields of Interest

- userID

## Percentage of Social Players

### Calculation

Count of players with inviteSent, inviteReceived, giftSent, giftReceived, messageSent or messageReceived events over the count of all players expressed as a percentage

### Events of Interest

- inviteSent
- inviteReceived
- giftSent
- giftReceived
- messageSent
- messageReceived
- Any Event

### Fields of Interest

- userID

## Players By Current Player Value

### Calculation

Count of Players grouped by the sum of the realCurrencyAmount (Banded)

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Players By Number of Sessions

### Calculation

Count of players against the count of their sessions (Banded)

### Events of Interest

- Any Event

### Fields of Interest

- userID
- sessionID

## Players By Playing Speed

### Calculation

Count of players banded by the rate of event flow in seconds/event (Banded)

### Events of Interest

- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Players By Time To First Payment

### Calculation

Count of players with transaction events Where transactionType = PURCHASE against the time between their start date and their first transaction (Banded)

### Events of Interest

- transaction

### Fields of Interest

- userID
- sessionID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Predicted Churn

### Calculation

Predicted rate at which players will leave the game based on their playing behaviour (or lack thereof)

### Events of Interest

- Any Event

### Fields of Interest

- userID

## Predicted Lifetime Value

### Calculation

Predicted ltv based on the players spending behaviour (or lack thereof)

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Retention

### Calculation

Of the players seen on day n, how many were also seen on day n-1 (1 day retention), n-7 (7 day retention), n-14 (14 day retention) and n-30 (30 day retention).

### Events of Interest

- Any Event

### Fields of Interest

- userID

## Retention Matrix

### Calculation

Days played by the players (Banded) against the number of days since they last played (Banded)

### Events of Interest

- Any Event

### Fields of Interest

- userID

## Revenue By Current Player Value

### Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE Grouped by the player’s sum of the realCurrencyAmount (Banded) per day

### Events of Interest

- transaction

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Revenue By Number of Sessions

### Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE against the count of the player’s sessions (Banded)

### Events of Interest

- transaction

### Fields of Interest

- userID
- sessionID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Revenue By Playing Speed

### Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE banded by the rate of event flow in seconds/event (Banded)

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Revenue By Time To First Payment

### Calculation

Sum of revenueAmount from transaction events Where transactionType = PURCHASE against the time between their start date and their first transaction (Banded)

### Events of Interest

- transaction

### Fields of Interest

- userID
- sessionID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Stickiness

### Calculation

Count of users seen on day n over the count of users for the range n-30 to n, expressed as a percentage

### Events of Interest

- Any Event

### Fields of Interest

- userID

## Top Ten Items

### Calculation

Top ten itemNames by count in descending order taken from transactions where the transactionType = PURCHASE

### Events of Interest

- transaction

### Fields of Interest

- userID
- transactionType
- productsReceived
- items
- item
- itemName

## Top Ten Missions

### Calculation

Top ten missionNames by count in descending order

### Events of Interest

- missionStarted

### Fields of Interest

- userID
- missionName

## Total Events

### Calculation

Count of all the events group by their eventName within a given time period

### Events of Interest

- Any Event

### Fields of Interest

- userID
- eventName

## Total Installs

### Calculation

Count of the newPlayer events per day

### Events of Interest

- newPlayer

### Fields of Interest

- userID

## Total Missions

### Calculation

Count of all the missionStarted, missionCompleted, missionFailed and missionAbandoned events per day

### Events of Interest

- missionStarted
- missionFailed
- missionAbandoned
- missionCompleted

### Fields of Interest

- userID

## Total Payers

### Calculation

Count of players with transaction events Where transactionType = PURCHASE within a given time period

### Events of Interest

- transaction

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Total Percentage Paying

### Calculation

Count of players with transaction events Where transactionType = PURCHASE against the count of the unique players all within a given time period

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Total Players

### Calculation

Count of the unique players seen within the a given time period

### Events of Interest

- Any Event

### Fields of Interest

- userID

## Total Revenue

### Calculation

Sum of the revenueAmount from transaction events Where transactionType = PURCHASE per day

### Events of Interest

- transaction

### Fields of Interest

- userID
- sessionID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Total Revenue By Current Player Value

### Calculation

Cumulative sum of revenueAmount from transaction events Where transactionType = PURCHASE Grouped by the player’s sum of the realCurrencyAmount (Banded)

### Events of Interest

- transaction

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Total Revenue By Number of Sessions

### Calculation

Cumulative sum of revenueAmount from transaction events Where transactionType = PURCHASE against the count of the player’s sessions (Banded)

### Events of Interest

- transaction

### Fields of Interest

- userID
- sessionID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Total Revenue By Playing Speed

### Calculation

Cumulative sum of revenueAmount from transaction events Where transactionType = PURCHASE banded by the rate of event flow in seconds/event (Banded)

### Events of Interest

- transaction
- Any Event

### Fields of Interest

- userID
- productsSpent
- realCurrency
- realCurrencyAmount
- realCurrencyType
- transactionType

## Total Revenue By Time To First Payment

### Calculation

Cumulative sum of revenueAmount from transaction events Where transactionType = PURCHASE against the time between their start date and their first transaction (Banded)

### Events of Interest

- transaction

### Fields of Interest

- userID
- sessionID