Clicking on the Create button in the iOS Push Notifications panel at the top of the Actions Management page will take you to a form that lets you create a new, reusable push notification message action for iOS devices.


The Action Panel lets you give your action a descriptive, meaningful name and contains 3 buttons that

  1. Create a New action
  2. Open an existing action
  3. Clone an existing action to a new action. Handy if you are setting up multiple similar actions.

This Action panel will become familiar as it is used by all the action management screens.

The iOS Message Content form lets you define the content for your push notification message. Only the Alert field is required, all other fields are optional.

The Message ID is a unique ID that is used to identify the message in the Message Localisation tool, you will need to provide your own ID when you create an iOS Action, or select an existing localized piece of text from the “Select a localization” drop down list. You can assign other localized versions of the text in the Manage Localizations tool and the message delivery system will ensure the correct version is sent to the player based on their last known device language and territory.

The Message Text is the text that appears in the notification. This can be any unicode character including Emojis: ?.

The Badge field sets the number that appears on the game icon. A value of zero clears the badge. If no value is given, any existing badge value on the icon will be untouched.

The Action Key changes the value that appears on the notification button to launch the game.

The Sound must be a filename that matches a sound resource in the game build. If a file is found this sound is played instead of the default.

The Image must be a filename that matches an image resource in the game build. If a file is found the image appears when the game is launched.

The Custom Fields allow you to add additional key value pairs into the notification payload. These parameters are often referred to as deeplinks and can be read by your game when it launches, they are often used to reward the player or direct them to specific content within the game. The fields appear as top level JSON keys in the notification object.

More information on Apple’s notification payloads can be found here. Apple limit the total payload, which includes all the fields here to 4096 bytes.

You can also add dynamic content to your iOS notifications. Clicking the “Add Dynamic Field” button will add a new dynamic field, you can add multiple.

dynamic content

Each dynamic field will need a placeholder that acts as the substitution text in your notification template.

Your dynamic content can be populated with:

  1. One of your player’s Metric values (Environment Metric)
  2. A derived Metric that is calculated from a mathematical derivation of multiple other metrics or derived metrics. (Derived Metric)
    e.g. You could create a missionSuccess ratio as a derived metric based on the missionCompleted and missionFailed event counts then use that dynamically in your message.
    “Because you lose in 65% of battles, here’s a bigger gun”
  3. Variant Property that lets you dynamically alter content for each variant group in a campaign.
    Variant A – Here’s a new Tommy Gun to help you in Robbers missions.
    Variant B – Here’s a new whistle to help you in Cops missions
The Placeholder field is uses freeform text as the substitution key in your content, you should therefore ensure that the same text doesn’t appear naturally in your text or you will end up with additional unexpected substitutions. You may want to wrap your substitution in something that won’t appear naturally e.g. %maxLevel% , #lastMission# etc..
Please check that the characters you use are acceptable with any 3rd party content delivery channels. .

NB : Don’t forget to click the green Commit button commit on any custom fields you add before Saving your notification.

Your newly saved action will be listed on the Action Management Screen. There are two buttons beside each action so you can Edit or Delete them.


Your action will now be available to use in Out of Game Campaigns.

NB : Your game will be responsible for reacting to any custom parameters you put in the payload, so some planning and instrumentation is required when your developers are integrating with deltaDNA and planning your event collection and engagement specification.

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