Activity provides information on socialising within the game. This is how inwardly social players are in the game.
Gifting Players is the percentage of the active playing base that is gifting items. This is a good measure of the social virility of the game and shows how well players are interacting with their friends. A strong gifting mechanic improves retention and engagement for these social players.
Social Events is the percentage of social events compared to the total number of events. Social events include invites, gifting and messaging. This gives a good indication of the social activity of the game.
Social Players is the percentage of daily active players that send at least one social event during a day. This gives a good indication of the social player base in a game.
